Hi, you can call me Spring! 👋Eduardo Spring — Senior Product Manager and Product Strategist leading discovery, strategy and growth for B2C platforms.
About me
I'm a Product Manager with 15+ years of experience in digital, working across strategy, discovery, and growth mostly for B2C products.
I’ve led initiatives at startups, fintechs, and platforms like EBANX and BEES (AB-Inbev), focusing on user acquisition, retention, and monetization. My background blends Product and Marketing, with strong foundations in data, documentation, and cross-functional collaboration.
Career
2011
SEO / DigitalMarketing
2013
Marketing &Communication
2017
CustomerExperience
2020
ProductMarketing
2021
ProductManagement
2024
Product &Strategy
Zenvia
Nov 2025 — Jun 2026
Product Strategist
I did the product strategies for the Enterprise segment, driving alignment across business, product, and technology teams to identify strategic growth levers, prioritize initiatives, and ensure clarity in decision-making.
BEES
Apr 2023 — Aug 2025
Jun 2024 — Aug 2025
Product Strategist
I worked on evaluating and evolving the operational maturity of the Product structure within the company, supporting the strategy so that initiatives moved toward product-led thinking.
Apr 2023 — May 2024
Senior Product Manager
I led user acquisition and onboarding efforts within the Membership vertical. Worked closely with Engineering and Design to scale marketplace growth and improve GMV.
EBANX
Aug 2017 — Aug 2022
Aug 2021 — Aug 2022
Product Manager
I worked as Product Manager within B2C products, with focus on user engagement and retention. I used my knowledge of product and marketing to help the teams discover and deliver against OKRs.
Jan 2020 — Aug 2021
Product Marketing Manager
With the approach of routines and product teams, I was invited to perform the role of PMM. We did the structuring and discovery of the squad from scratch.
Jan 2019 — Jan 2020
Performance Analyst
After working as a customer service agent, I moved to the BU responsible for B2C-focused products within EBANX, focusing on the company's adjacent and transformational bets.
Aug 2017 — Dec 2018
Customer Service Agent
I worked as a customer support agent and had the opportunity to resolve and analyze all requests made by B2C users.
Foundations
Oct 2016 — Jun 2017
Celero — Social Media
Aug 2015 — Mar 2016
Fleety — Communication Analyst
Dec 2013 — Aug 2015
Joox — Internship
Nov 2011 — Apr 2012
Fastcom — Linkbuilder
Portfolio
Hiring for product strategy, discovery or growth?Let's talk!
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